Top 10 food and beverage trends to accelerate innovation in 2021

Date: 25.10.2020Source: Innova Market Insights

According to Innova Market Insights’ transparency emerges as a clear winner in the Top Ten Trends for 2021 with brands upping their game to meet evolving ethical, environmental and clean label consumer demands.

Innova Market Insights, food trend specialists for over 25 years, unveils its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands with an in-depth delve into how the food and beverage industry has progressively evolved. As COVID-19 transforms our shopping and eating habits, staying ahead of the curve and keeping on top of the changing and sophisticated food and beverage landscape is of paramount importance.

The pandemic has bolstered focus on overall health and immunity, with consumers seeking foods and ingredients that support personal health. Attention is now on the post-COVID landscape to explore how these new behaviours will shape the future of the food and beverage industry.

Said Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights: “Transparency throughout the supply chain will dominate in 2021, with consumers searching for brands that can build trust, provide authentic and credible products, and create shopper confidence in the current and post-COVID climate.”

Register to attend our upcoming webinar here.

Innova Market Insights’ top trends for 2021 are in response to the ever-evolving and consumer-centric food and beverage industry. Innova Market Insights anticipates leading trends and provides rich data to support brands with prompting revival or acceleration post-COVID-19. The new trends for 2021 are:

1. Transparency Triumphs

2. Plant-Forward

3.Tailored to Fit

4. New Omnichannel Eating

5. In Tune with Immune

6. Nutrition Hacking

7. Mood: The Next Occasion

8. Product Mashups: When Trends Collide

9. Modern Nostalgia

10. Age of the Influencer

Added Williams: “The ever-evolving food and beverage industry has seen a significant consumer push for transparency throughout the supply chain, immunity-boosting products and the use of technology. 2021 is a huge year for opportunities and innovation that meet these needs. Based on our latest Innova Consumer Survey 2020 and database findings, our Top Trends for 2021 reveal the latest need-to-know insights to enable brands to grow, innovate and lead in the food and beverage industry.”

On Wednesday, 11 November 2020 at 4pm CET/10am EST, Lu Ann Williams will present the Top Ten Trends for 2021 that will impact the food and beverage industry over the coming year and beyond. Register to attend our upcoming webinar here.

David Cox / IDM

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