Pro Carton, the European Association of Carton and Cartonboard manufacturers, has released the first of a series of short video interviews with eight influential leaders across the packaging supply chain. The interviews – which feature representatives from leading stakeholders of the cartonboard and carton supply chain – discuss the impact of the recently published 4evergreen Circularity by Design Guideline for fibre-based packaging.
Released over three weeks, the Pro Carton interview series will explore the realities of implementing the guideline, what impact it will have on the industry and how brands, designers and converters can use them in their daily work. Each Monday, Wednesday and Friday, viewers can ‘tune in’ to the Pro Carton social media channels to find out how the guidelines will help brand owners meet sustainability targets, facilitate the creation and design of new, innovative packaging solutions, and enable cartonboard producers and converters to illustrate how cartonboard can realise the concept of circularity.
Said Tiina Pursula – SVP Sustainability, Division Packaging Materials, Stora Enso and 4evergreen Alliance Deputy Chair: “As we are aiming towards full circularity, tools like this guideline that have been developed to provide value chain collaboration by 4evergreen are very helpful to us. The guidelines will be considered in all our product development and innovation projects when we are designing products for standard recycling processes, and this then helps our team to take circularity considerations fully into account from the very beginning of the product design phase.”
Added Winfried Muehling, General Manager of Pro Carton: “It has been an extremely interesting and enjoyable process speaking with all of the guests on our series, as they share their thoughts on the first of the 4evergreen guidelines. We believe it is crucial to support and highlight the potential impact of the guideline however we could. Through the work with our members, we know the benefits offered by cartonboard, and believe that by helping the supply chain transition to fibre-based packaging, we can ensure consumers can purchase products with a clear conscience while making sure our environment is better for it too.”
To watch the interviews in full, visit the Pro Carton website: procarton.com/media-section/videos/
