SIG packs help customers win big

Date: 26.10.2020Source: SIG

SIG customers won big in the “Best in Carton” category of the Global Water Drinks Awards during Zenith Global’s 17th Global Water Drinks Congress.

DRINKS3 (Drinks Cubed) won for its WATER3 in SIG’s combidome carton bottle with SIGNATURE packaging material. Joint winner, The Happy Healthy Kids Co. won for Wa Waah Water in SIG’s combifitPremium.

The award for WATER3 recognises the outstanding partnership between DRINK3 and SIG, who jointly developed a product and packaging concept that has proved to be a perfect match.

Said Ravinder Singh Sandhu, Co-Founder of DRINKS3: “Absolutely ecstatic to have won Best in Carton at the Global Water Drinks Awards. Thanks to all those who have helped us on our first year of this sustainable journey, and special thanks to the team from SIG.”

Start-up DRINKS3 aims to be UK’s lowest carbon footprint drinks brand, and packaging is an important part of this mission. SIG’s combidome with SIGNATURE packaging material was the natural choice to enable the WATER3 brand to enter the premium mineral water market with an eye-catching, convenient and low-carbon offering for increasingly eco-conscious consumers. SIGNATURE is the only aseptic carton packaging material in the world with polymers linked to 100% plant-based renewable materials (via a certified mass balance system).

Judges were convinced that WATER3 in combidome with SIGNATURE packaging material ‘covers all the eco-bases.’ They praised the ‘wide consideration of sustainability across production, packaging and distribution’, and the ‘pure design combined with a sustainable approach.’

The strong environmental credentials of its packaging clearly set WATER3 apart from competing water brands. The unique design of combidome, SIG’s carton bottle, further differentiates WATER3 on retail shelves, while guaranteeing smooth pouring action and easy drinking straight from the carton.

Added Colin Stubbs, Business Development & Key Account Manager at SIG UK: “From my very first meeting with DRINKS3, I knew together we could create the winning formula,” “By adopting SIG’s Way Beyond Good initiatives, our unique combidome carton with SIGNATURE packaging material is helping DRINKS3 achieve their dream of creating the lowest carbon footprint drinks brand.”

Meanwhile, they felt Wa Waah Water in combifitPremium ‘hit all the right points‘ and offered a ‘differentiated product with a design that appeals to the target market’. For more visit  sig.biz

David Cox / IDM

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