Nestlé launches plant-based Nesquik in Europe

Date: 29.09.2020Source: Nestle

The new ready-to-drink beverage will be launched first in Spain, Portugal and Hungary and then in other European countries. It combines the goodness of oats and peas with sustainably sourced cocoa and is lower in sugar than regular milk-based Nesquik. With 100% natural ingredients, the new Nesquik is a source of plant-based protein, naturally lactose free and certified by the Vegan Society.

Said Yasser AbdulMalak, head of dairy products for Europe, Middle East and North Africa at Nestlé: “What better way to bring more plant-based products into people’s everyday lives than with much-loved brands like Nesquik. We’re really proud of this new drink – it really hits the spot with that familiar Nesquik cocoa taste.”

The launch in Europe follows the introduction of Nesquik GoodNes in the United States this January, also based on oats and peas. Nestlé also launched its first dairy alternative drink formulated for children this year, under its Ninho brand in Brazil. The plant-based Ninho Forti+ is a ready-to-drink beverage based on oats. It comes in strawberry & banana and apple & banana flavours with fruit pulp.

These launches all underline Nestlé’s increased focus on tasty, authentic plant-based food and beverages as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets.

Added Mayank Trivedi, Head of the Dairy Strategic Business Unit at Nestlé: “More and more people are looking for tasty and nutritious plant-based options. That is why we are adding them to our global line-up through some of our most trusted brands such as Nesquik, Milo, and Ninho. There is more to come, so watch this space!” For more visit nestle.com

David Cox / IDM

Print article (with images) Print article (without images)


Always stay up to date and sign up for our newsletter service: