Intermarché choses SIGNATURE for its new fair apple juice

Date: 22.06.2021Source: SIG

Intermarché, one of the most popular retail chains in France, has chosen SIG’s SIGNATURE packaging material for its new 100% pure juice, launched under its socially responsible brand called Les Éleveurs vous disent MERCI! (The Farmers say Thank You!).

SIG’s standard carton packs, made with around 75% renewable paper board from FSC-certified sustainable sources, already offer a significantly better environmental performance than alternative types of packaging. The carbon footprint of a carton pack is up to 70% lower than other types of packaging. SIGNATURE packaging material from SIG goes another step further.

Up to 95% of the packaging material components of SIGNATURE Full Barrier are linked to forest-based renewable material and 100% are responsibly sourced. Next to the FSC-certified paperboard, the polymers are also certified by an independent organisation ISCC Plus. Via a mass balancing system, the polymers used are 100% linked to tall oil, a residue extracted from wood in the paper making process.

Said Alain Plougastel, Adhérent, Intermarché: “Sustainable development is a top priority for both our company and our consumers. By using SIGNATURE packaging material for our Les Éleveurs vous disent MERCI! Juice, 4 tonnes of virgin plastic will be saved based on half a million packs purchased. We want to give our consumers the best opportunity to do their own part in acting responsibly and offering one of the most sustainable packaging is the perfect solution for our socially responsible brand.”

Intermarché’s 100% pure apple juices will come in SIG’s combiblocPremium 1,000 ml carton pack with SIGNATURE packaging material.

Added Mélanie Révolte, Marketing Manager France-Benelux, SIG: “Working closely with the team at Intermarché is a real meeting of minds! Both companies are committed to giving more back to society and the environment and this latest collaboration is a great example. SIGNATURE packaging material is the perfect fit for MERCI! brand and Intermarché consumers can do their best to help both farmers and the environment.”  For more visit sig.biz

David Cox / IDM

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