Faerch Group, a rigid food packaging manufacturer and integrated recycler, today announces the rebranding of its subsidiary 4PET Recycling into CIRREC. The new name reflects the company’s commitment to truly circular recycling in food packaging. With additional capacity ordered, CIRREC scales tray-to-tray recycling to countries across Europe and drives the development of establishing food grade tray-rPET regenerated from pots, tubs and trays as a new commodity in the market.
The new name CIRREC emphasises the company’s focus on ‘CIRcular RECycling’. In contrast to down-cycling, circular recycling brings products back into their original application without loss in quality and food safety. Functional properties like food grade quality, colour, impact strengths etc. are preserved or fully recovered in the process.