As a strategic expansion of its product range, WS Warmsener Spezialitäten GmbH, a company of German Uelzena Group, is investing in the production of liquid mixes for soft ice cream and milkshakes. For this purpose, the company takes over the complete production facilities and the registered trademark “PARADICE” from Elsdorfer Molkerei und Feinkost GmbH, a subsidiary of private dairy Bauer. After the relocation of the entire production technology from Elsdorf to Warmsen at the end of this year, the production and marketing of the entire product range is to start in Warmsen in spring 2022.
The product range includes bag-in-box packed liquid mixes for soft ice cream, classic spread ice cream, frozen yoghurt, milkshakes and water ice and is primarily aimed at the wholesale and specialist trade, system catering and ice cream parlour customer groups. In addition to the PARADICE brand, customers can also get their own branding for the products.
