Ecolean and Hellofresh collaborate to increase sustainability commitment

Date: 21.07.2020Source: Ecolean

Ecolean’s lightweight packaging solutions have become part of HelloFresh’s meal kits, offering customers a more sustainable and convenient packaging option. HelloFresh is the world’s leading provider for meal kits. Hereby the companies strengthen their commitment to sustainability. The Ecolean packages have so far been included in meal-kits distributed in Germany and Austria since April 2020, with Denmark and Sweden to follow.

Said Tilman Eichstaedt, Senior Vice President International Product, Procurement and Sustainability at HelloFresh: “We are very happy with the progress we have made in terms of sustainability in recent years. We want to offer people a fundamentally more sustainable way to buy and consume food. By switching to Ecolean’s leightweight packages, we are increasingly reducing the amount of plastic used in our meal kits.”

Ecolean’s lightweight packages combine environmental responsibility with food safety and consumer convenience.

Added Andreas Jeppsson, Regional Director, Europe, at Ecolean: “The match of our unique packaging format with meal-kits from a progressive brand like HelloFresh is perfect. It is the most ideal liquid food package for meal-kits. Lightweight, flexible packages mean reduced environmental impact as well as lower packaging waste. At the same time, being flexible and easy to use ensures the highest level of consumer satisfaction and reduced food waste.”

The Ecolean Air packages used in the HelloFresh meal-kits include crème fraiche, sour cream and schmand. For more visit Ecolean.com

David Cox / IDM

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