As we step into the ever-evolving world of the global food, drink, and supplement markets, it is crucial for brands to anticipate and stay ahead of the key trends that are shaping consumer behaviors and attitudes in the coming year. A new FMCG Gurusa trend digest offers an in-depth exploration into each of the top ten trends and provides actionable recommendations and insights for brands operating in the FMCG industry in 2024 and beyond.
From the contents:
Identify influential factors that will impact consumers’ decision-making in 2024.
Determine what key messages that should be communicated to consumers to help drive sales and reduce price sensitivity.
Successfully understand the evolution of consumers to create marketing and innovation strategies that will meet the changing needs of consumers in 2024.
The digest is available for £122 | €141 | $149 via this link.